Seasonal Marketing

The Holiday season is here and big box companies already have a plan for how they are going to target consumers to make bigger than usual purchases. Some organizations spend the entire year preparing for things like Black Friday and Cyber Monday. Everything from the layout of the store to the advertisements leading up to the holidays is designed to encourage shoppers to spend money. Crazy busy schedules and a lack of outside resources often hinder smaller companies from taking full advantage of this sale boosting opportunity.

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